Bob Bejan is currently the Chief Development Officer of the MSLGroup worldwide. His responsibilities include generating new opportunities and relationships for the group and evangelizing the story and value proposition of the Publicis Groupe’s leading communications and events network. Prior to taking this position, Mr. Bejan was the co-founder and CEO of PBJS, Inc., a Digital Creative Studio that specializes in the design, execution and ongoing management of data-driven marketing systems, focusing on Digital Marketing, Corporate Communications, Creative Production and live experiences. Founded in 2003, PBJS was acquired by the Publicis Groupe in 2008. PBJS is a part of the MSLGROUP; the leading Communications, Public Relations and Experiential marketing group working within the Publicis Network. Mr. Bejan also serves in the capacity of Chief Innovation Officer in service to MSLGROUP.
Mr. Bejan comes to his current role directly from a 6.5 year career at Microsoft Corporation. In 1996, Mr. Bejan joined the Microsoft Corporation as the Executive Producer for the Microsoft Network within the Company’s Interactive Media Group. He led the charter to bring its online service to the Web and was responsible for all of the original programming that premiered on the Network. In late 1997 as the push began toward Internet portal sites, Mr. Bejan moved into the role of General Manager, MSN Business Development and Programming. In February ’98, he was recruited into the News & Publishing Division of the IMG as the Director of Worldwide Sales, Operations, & Programming for the Online-Sales Team. Mr. Bejan greatly advanced the effort toward “monetization” of the Microsoft Network. Mr. Bejan spent his last two years at the company heading the strategic alliance group for MSN worldwide, developing deeply integrated relationships with companies like Bank One, Daimler Chrysler and Statefarm Insurance group.
Mr. Bejan has enjoyed an eclectic career that has afforded him a unique perspective on the development of the media industry. Mr. Bejan started his first creative business in 1987; BNE was a creative studio delivering, jingle writing, creative direction and production services for major advertising agencies. Using BNE as a foundation, Bejan developed a creative collaboration with the Teenage Mutant Ninja Turtles resulting in a Rock and Roll album and World Tour that sold over 4.5 million records worldwide and sold over a million tickets during its 2.5 year tour around the world. In 1990 Bejan furthered his technological training as CEO of Virtual Worlds Inc. – a virtual reality company that developed and deployed the BattleTech Center, the first virtual reality location-based entertainment center. From there, Mr. Bejan became a founder, partner, and inventor of Interfilm, an interactive motion picture studio that produced interactive movies for theatre multiplexes. Following a successful public offering in 1992, Interfilm produced four interactive motion pictures that were exhibited in over 50 theatres around the United States. In 1994, Mr. Bejan became Vice President of Warner Bros Interactive Entertainment. He was a founding executive and member of the core team that began the studio’s original web presence and content strategies both on the Internet and America Online. In addition he served as a member of core design team for Warner Bros. Studio Stores retail chain.